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Cox Conservers Heroes

Bruce Beyaert is the Bay Area 2010 Cox Conserves Hero of the Year
$10,000 going to local environmental nonprofits
View the nomination video on the Cox Conserves Heroes website >>

2010 Cox Conserves Hero of the Year

SAN FRANCISCO (Oct. 27, 2010) —  KTVU Channel 2 and The Trust for Public Land (TPL) announced that Bruce Beyaert was chosen as the San Francisco Bay Area’s 2010 Cox Conserves Hero. Beyaert was nominated for the program, selected as a finalist by local environmental leaders and ultimately named as the Hero after receiving the most votes in an online public poll. Beyaert has selected San Francisco Bay Trail Project to receive the $5,000 award. 

Beyaert founded the Trails for Richmond Action Committee (TRAC) with the mission of completing the San Francisco Bay Trail in Richmond. He’s created strong alliances for completing the project and built a support group of more than a 1,000 members. 

“I’ve always had a love for the San Francisco Bay and its shoreline,” said Beyaert.
“When we started, there were little trails, but with no connectivity. We’re going to have 30 miles of the Bay Trail built by year end.” 

2010 Cox Conserves Hero of the Year
Left to Right: KTVU General Manager Tim McVay, Sandra Beyaert, Bay Trail Project Manager Laura Thompson,
TRAC Chair Bruce Beyaert, Subaru manager & KTVU’s Bill Martin.